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FTC Seeks Backdoor Ban of Weight-Loss Claims

With little fanfare, the Federal Trade Commission (FTC) has signaled a major policy shift on substantiation of weight-loss and disease claims for dietary supplements and foods. Longstanding FTC policy requires “competent and reliable evidence,” determined by a matrix of factors, … Continue reading

Posted in FTC, Online Marketing | Tagged , | Comments Off on FTC Seeks Backdoor Ban of Weight-Loss Claims


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