Let Bill Rothbard help you manage and mitigate the legal risk in your next Online or Direct Response Advertising campaign. With more than three decades of experience as a Los Angeles attorney for marketing and advertising law and former Senior Official with the Federal Trade Commission, Bill Rothbard can expertly guide you through the maze of legal issues that have become an everyday reality in the Online and Direct Response advertising business.


As a Los Angeles area attorney for marketing and advertising law, Bill Rothbard will...

  • Review your websites, online and mobile marketing practices, scripts, rough cuts and claim substantiation for FTC, Broadcast Standards and overall federal and state law compliance
  • Represent your interests in FTC, State Attorney General, and District Attorney investigations and litigation and in consumer class actions
  • Counsel you on the latest developments in Advertising, Marketing, Social Media Marketing and Consumer Privacy law

  • Prepare your website Terms & Conditions and Privacy Policy and advise on privacy compliance, including the California Privacy Law and GDPR
  • Counsel you on FTC Telemarketing Sales Rule, Do Not Call, TCPA and CAN-SPAM issues
  • Negotiate and draft your talent, licensing, production, media, distribution, fulfillment and website contracts
  • Secure and protect your trademarks and copyrights
  • Prepare your sweepstakes and contest promotion game rules
  • What can we do for you?