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FTC Flunks First Court Test of ‘Biz-Op’ Rule

The Federal Trade Commission (FTC) loves to trumpet its new enforcement actions, new rules and big court wins through full-court media blitzes. Quite the opposite occurs when it suffers a legal defeat. A case in point involves the FTC’s Business … Continue reading

Posted in Direct Response, FTC | Tagged , , , , , , , | 2 Comments

FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz

From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no time enforcing its beefed up Business Opportunity (“Biz-Op”) Rule. Last month, it filed its first six cases across the country (three are the author’s) … Continue reading

Posted in Direct Response, FTC, Uncategorized | Tagged , , , , , | 5 Comments

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