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FTC: Consumer Cop on the Global Beat

Posted on August 7, 2013 by William I. Rothbard

Chances are you have never heard of the “Undertaking Spam, Spyware, And Fraud Enforcement With Enforcers Beyond Borders Act of 2006,” an addition to the Federal Trade Commission’s (FTC) enforcement statute known as the “SAFE WEB Act.” If you’re selling … Continue reading →

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FTC’s ‘Duty of Inquiry’ for Non-Marketers Gets a Judicial Boost

Posted on July 10, 2013 by William I. Rothbard

June was a banner month for the Federal Trade Commission’s (FTC) aggressive campaign to hold non-marketers liable for the misdeeds of their marketing clients. No sooner had the ink dried on last month’s post in this space describing the FTC’s … Continue reading →

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‘Clear & Conspicuous’: What It Now Means to the FTC in Digital Advertising

Posted on April 17, 2013 by William I. Rothbard

Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what it’s been waiting for and badly needed for years: “Dot-com Disclosures: How to Make Effective Disclosures in Digital Advertising,” to replace the sorely outdated guidelines from … Continue reading →

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