Category Archives: Online Marketing

FTC Proposes “Do Not Track” for Web Privacy

Posted on February 9, 2011 by William I. Rothbard

The Federal Trade Commission’s (FTC) much-awaited preliminary staff report on Internet privacy titled, “Protecting Consumer Privacy in an Era of Rapid Change,” makes plain the FTC’s feeling that big changes are necessary to protect consumer privacy online, and its determination … Continue reading →

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FTC Seeks Backdoor Ban of Weight-Loss Claims

Posted on December 26, 2010 by William I. Rothbard

With little fanfare, the Federal Trade Commission (FTC) has signaled a major policy shift on substantiation of weight-loss and disease claims for dietary supplements and foods. Longstanding FTC policy requires “competent and reliable evidence,” determined by a matrix of factors, … Continue reading →

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Freezing Speech:The Chilling Effect of FTC Enforcement on Advertisers’ First Amendment Rights

Posted on November 1, 2005 by William I. Rothbard

By William I. Rothbard, Theodore F. Monroe, and Bradley O. Cebeci In our last article (Oct. 2005), on double-standards in FTC advertising enforcement prejudicing direct response marketers, we alluded to the Commission’s practice of  imposing “bans” on claims it believes … Continue reading →

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