Category Archives: FTC

FTC Seeks to Cramp ‘Mobile Cramming’

It seems that every time the Federal Trade Commission (FTC) announces new guidelines or brings a new enforcement action to try to keep pace with fresh forms of consumer deception emanating from the explosive growth of online and mobile technology, … Continue reading

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‘Clear & Conspicuous’: What It Now Means to the FTC in Digital Advertising

Last month, the Federal Trade Commission (FTC) finally gave the digital advertising world what it’s been waiting for and badly needed for years: “Dot-com Disclosures: How to Make Effective Disclosures in Digital Advertising,” to replace the sorely outdated guidelines from … Continue reading

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POM Wonderful, Round 3: ‘Disclosure’ vs. ‘Outright Suppression’

The ongoing battle between the Federal Trade Commission (FTC) and the billionaire owners of POM Wonderful is no longer really about whether the company over-hyped the curative powers of its popular fruit juice. Both the administrative law judge (ALJ) and … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged | 1 Comment


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