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Judge Zaps FTC for ‘Unnecessary Overreaching’ Against POM Wonderful

Posted on June 6, 2012 by William I. Rothbard

As previously noted in this space, the current, hyper-aggressive Federal Trade Commission (FTC) has been flexing its muscles and testing the limits of its power in ways that have heightened regulatory risk for the online and direct response marketer. This … Continue reading →

Posted in Direct Response, FTC | Tagged , , , , , | 2 Comments

FTC Scores Big Court Win Against DRTV Veterans

Posted on May 8, 2012 by William I. Rothbard

In a much-awaited decision, a federal judge has granted summary judgment in favor of the Federal Trade Commission (FTC) against DRTV veterans Gary Hewitt and Doug Gravink and their company, Family Products LLC, in the case FTC v. John Beck … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , , | 3 Comments

Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?

Posted on April 4, 2012 by William I. Rothbard

Most antiquities remain forever relics of the past, irrelevant to the present except as objects of interest and amusement. Such had seemed to be the case with the FTC’s dusty old Business Opportunity (“Biz-Op”) Rule, but no more. Once confined … Continue reading →

Posted in FTC, Iovate Consent, Online Marketing | Tagged , , , | Comments Off on Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?


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