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Does the FTC Have Legal Authority Over Affiliate Networks?

In the past few years, the Federal Trade Commission (FTC) has placed several affiliate networks under consent orders for operating allegedly deceptive advertising schemes in violation of the ban on “unfair or deceptive practices” in Section 5 of the FTC … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , , , | 2 Comments

FTC, RCT, POM and DNA: A Witches’ Brew of Confusion for Supplement Marketers

While the appeal of the Federal Trade Commission’s (FTC) order in POM Wonderful that “disease treatment” claims must be backed by two randomized controlled trials (RCT) inexorably makes its way to the Supreme Court (oral argument was heard in the D.C. Circuit … Continue reading

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FTC Gives Itself High Marks for 2013; Begins 2014 With a Bang

The Federal Trade Commission (FTC) has looked back on its accomplishments in 2013 and pronounced itself pleased. And it has ushered in 2014 – its centennial year – with a bang, announcing a new round of weight-loss claim initiatives that … Continue reading

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