Blog Archives

Iovate Consent and the FTC

Posted on December 19, 2010 by William I. Rothbard

Section II of this non-binding recent FTC settlement requires two controlled human clinical studies by separate, independent researchers on a dietary supplement to support any claim of weight loss or rapid weight loss.  This is a radical departure from long-standing … Continue reading →

Posted in Direct Response, FTC, Iovate Consent | Tagged | Comments Off on Iovate Consent and the FTC

Freezing Speech:The Chilling Effect of FTC Enforcement on Advertisers’ First Amendment Rights

Posted on November 1, 2005 by William I. Rothbard

By William I. Rothbard, Theodore F. Monroe, and Bradley O. Cebeci In our last article (Oct. 2005), on double-standards in FTC advertising enforcement prejudicing direct response marketers, we alluded to the Commission’s practice of  imposing “bans” on claims it believes … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , | Comments Off on Freezing Speech:The Chilling Effect of FTC Enforcement on Advertisers’ First Amendment Rights


  • Newsletter Sign Up

    join our mailing list

  • Tags

    1021018 Alberta Ltd d.b.a. Just Think Media-Jesse Willms Affiliate Marketing affiliate networks ban Bill Rothbard biz-op rule Business Opportunity Rule Central Bank of Denver Commerce Planet CoreLogic Direct Response Facebook Family Products LLC FCC Federal Trade Commission First American Payment Processing FTC FTC v. Avi Lasarow FTC v. Genesis Today FTC v. Innovative Wealth Builders Inc. et al. FTC v. Interbill Ltd FTC v. LeanSpa FTC v. Meggie Chapman et al Gary Hewitt Holt v. Redbox Automated Retail LLC InterBill LeadClick Maureen Ohlhausen Native Advertising Pom Wonderful Privacy Promoted Posts Pure Green Coffee Response Magazine Rockefeller Act SAFE WEB Act Sensa Products SMS Spam Sponsored Tweets TCPA Text Messaging Treasure Your Success U.S. v. Zaken Corp. et al. Zaken Corp.

  •  

  • Recent Posts

  • Categories

  • Archives