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FTC to ‘Great Recession Consumer’ Marketers: Sell at Your Own Peril

Posted on September 8, 2011 by William I. Rothbard

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have never been more dire. This is doubly true for DR marketers of financial services to the “Great Recession Consumer,” reeling from the … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , | 2 Comments

FTC Proposes “Do Not Track” for Web Privacy

Posted on February 9, 2011 by William I. Rothbard

The Federal Trade Commission’s (FTC) much-awaited preliminary staff report on Internet privacy titled, “Protecting Consumer Privacy in an Era of Rapid Change,” makes plain the FTC’s feeling that big changes are necessary to protect consumer privacy online, and its determination … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , , | Comments Off on FTC Proposes “Do Not Track” for Web Privacy

FTC Online Privacy Report

Posted on January 2, 2011 by William I. Rothbard

On December 1, 2010, the FTC issued its much-awaited preliminary staff report on Internet privacy entitled, “Protecting Consumer Privacy in an Era of Rapid Change,” which is available here.   While a final report will follow in 2011 after a public … Continue reading →

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