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FTC Sues Processors for Being ‘Unfair’ to Consumers

Posted on September 9, 2014 by William I. Rothbard

We think of the Federal Trade Commission (FTC) as an anti-deception agency, and it is just that. The vast majority of its cases are brought against deceptive business practices. By statute, however, the FTC is also empowered to prevent practices … Continue reading →

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Can You Say ‘Thank You’ Under the TCPA?

Posted on August 5, 2014 by William I. Rothbard

Since the Federal Communications Commission (FCC) told telemarketers last October, in new rules issued under the Telephone Consumer Protection Act (TCPA), that henceforth they would need consumers’ “prior express writtenconsent” to solicit them using an auto-dialer – even if they had … Continue reading →

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Does the FTC Have Legal Authority Over Affiliate Networks?

Posted on July 8, 2014 by William I. Rothbard

In the past few years, the Federal Trade Commission (FTC) has placed several affiliate networks under consent orders for operating allegedly deceptive advertising schemes in violation of the ban on “unfair or deceptive practices” in Section 5 of the FTC … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , , , | 2 Comments


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