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Does the FTC Have Legal Authority Over Affiliate Networks?

Posted on July 8, 2014 by William I. Rothbard

In the past few years, the Federal Trade Commission (FTC) has placed several affiliate networks under consent orders for operating allegedly deceptive advertising schemes in violation of the ban on “unfair or deceptive practices” in Section 5 of the FTC … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , , , | 2 Comments

FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz

Posted on December 4, 2012 by William I. Rothbard

From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no time enforcing its beefed up Business Opportunity (“Biz-Op”) Rule. Last month, it filed its first six cases across the country (three are the author’s) … Continue reading →

Posted in Direct Response, FTC, Uncategorized | Tagged , , , , , | 5 Comments


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