Blog Archives

FTC Flunks First Court Test of ‘Biz-Op’ Rule

The Federal Trade Commission (FTC) loves to trumpet its new enforcement actions, new rules and big court wins through full-court media blitzes. Quite the opposite occurs when it suffers a legal defeat. A case in point involves the FTC’s Business … Continue reading

Posted in Direct Response, FTC | Tagged , , , , , , , | 2 Comments

FTC: Consumer Cop on the Global Beat

Chances are you have never heard of the “Undertaking Spam, Spyware, And Fraud Enforcement With Enforcers Beyond Borders Act of 2006,” an addition to the Federal Trade Commission’s (FTC) enforcement statute known as the “SAFE WEB Act.” If you’re selling … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , | Comments Off on FTC: Consumer Cop on the Global Beat

FTC’s ‘Duty of Inquiry’ for Non-Marketers Gets a Judicial Boost

June was a banner month for the Federal Trade Commission’s (FTC) aggressive campaign to hold non-marketers liable for the misdeeds of their marketing clients. No sooner had the ink dried on last month’s post in this space describing the FTC’s … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , | Comments Off on FTC’s ‘Duty of Inquiry’ for Non-Marketers Gets a Judicial Boost


  • Newsletter Sign Up

    join our mailing list
  • Tags

  •  

  • Recent Posts

  • Categories

  • Archives