Blog Archives

FTC Flunks First Court Test of ‘Biz-Op’ Rule

Posted on September 10, 2013 by William I. Rothbard

The Federal Trade Commission (FTC) loves to trumpet its new enforcement actions, new rules and big court wins through full-court media blitzes. Quite the opposite occurs when it suffers a legal defeat. A case in point involves the FTC’s Business … Continue reading →

Posted in Direct Response, FTC | Tagged , , , , , , , | 2 Comments

FTC: Consumer Cop on the Global Beat

Posted on August 7, 2013 by William I. Rothbard

Chances are you have never heard of the “Undertaking Spam, Spyware, And Fraud Enforcement With Enforcers Beyond Borders Act of 2006,” an addition to the Federal Trade Commission’s (FTC) enforcement statute known as the “SAFE WEB Act.” If you’re selling … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , | Comments Off on FTC: Consumer Cop on the Global Beat

FTC’s ‘Duty of Inquiry’ for Non-Marketers Gets a Judicial Boost

Posted on July 10, 2013 by William I. Rothbard

June was a banner month for the Federal Trade Commission’s (FTC) aggressive campaign to hold non-marketers liable for the misdeeds of their marketing clients. No sooner had the ink dried on last month’s post in this space describing the FTC’s … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , | Comments Off on FTC’s ‘Duty of Inquiry’ for Non-Marketers Gets a Judicial Boost


  • Newsletter Sign Up

    join our mailing list

  • Tags

    1021018 Alberta Ltd d.b.a. Just Think Media-Jesse Willms Affiliate Marketing affiliate networks ban Bill Rothbard biz-op rule Business Opportunity Rule Central Bank of Denver Commerce Planet CoreLogic Direct Response Facebook Family Products LLC FCC Federal Trade Commission First American Payment Processing FTC FTC v. Avi Lasarow FTC v. Genesis Today FTC v. Innovative Wealth Builders Inc. et al. FTC v. Interbill Ltd FTC v. LeanSpa FTC v. Meggie Chapman et al Gary Hewitt Holt v. Redbox Automated Retail LLC InterBill LeadClick Maureen Ohlhausen Native Advertising Pom Wonderful Privacy Promoted Posts Pure Green Coffee Response Magazine Rockefeller Act SAFE WEB Act Sensa Products SMS Spam Sponsored Tweets TCPA Text Messaging Treasure Your Success U.S. v. Zaken Corp. et al. Zaken Corp.

  •  

  • Recent Posts

  • Categories

  • Archives