Category Archives: Online Marketing

California High Court to Retailers: “No Trespassing” in 90210

Other than perhaps the last time you watched “90210” (if ever!), when did you last think your zip code said anything personal about you? However long it’s been, zip codes have been on the minds of California’s highest judges. In … Continue reading

Posted in Direct Response, Online Marketing | Comments Off on California High Court to Retailers: “No Trespassing” in 90210

Congress Intercepts “Data Pass”

If you’ve been passing your Internet customers’ accounts to other online merchants, you’ve just been picked by Congress. Late last year, S. 3386, the “Restore Online Shoppers’ Confidence Act,” sponsored by Senator Jay Rockefeller (known as “Rockefeller”), sailed through Congress. … Continue reading

Posted in FTC, Online Marketing | 1 Comment

California ‘Opts in’ on Negative Option

Not to be outdone by federal policymakers on the “hot button” regulatory issues of the day, California once again has characteristically entered the fray by recently enacting one of the toughest laws in the nation on negative option, or “continuity,” … Continue reading

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