Category Archives: Online Marketing

FTC Now Demands ‘Unconditional Surrender’ in Settlements.

Posted on August 4, 2011 by William I. Rothbard

The financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have never been more dire. The vast majority of FTC cases settle, usually because a defendant lacks the financial means to fight, or other times because it has … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Comments Off on FTC Now Demands ‘Unconditional Surrender’ in Settlements.

Say Hello to America’s New Consumer Financial Cop

Posted on July 14, 2011 by William I. Rothbard

On July 21, sellers of consumer financial services will be answering to a new sheriff. On that day, the Consumer Financial Protection Bureau (CFPB), a pet project of President Obama’s consumer finance czar, Elizabeth Warren, comes into being, charged with … Continue reading →

Posted in FTC, Online Marketing | 2 Comments

Pay Phony Product Reviewers First, Then Pay FTC Later

Posted on June 7, 2011 by William I. Rothbard

Advertisers now can know with confidence there is a costly toll to pay to the Federal Trade Commission (FTC) for using online product “reviews” by affiliates that pretend to be independent but aren’t. In a March 2011 settlement in In … Continue reading →

Posted in Direct Response, FTC, Online Marketing | 7 Comments


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