Category Archives: Online Marketing

Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?

Posted on April 4, 2012 by William I. Rothbard

Most antiquities remain forever relics of the past, irrelevant to the present except as objects of interest and amusement. Such had seemed to be the case with the FTC’s dusty old Business Opportunity (“Biz-Op”) Rule, but no more. Once confined … Continue reading →

Posted in FTC, Iovate Consent, Online Marketing | Tagged , , , | Comments Off on Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?

FTC Orders Super-Policing of Affiliates

Posted on March 9, 2012 by William I. Rothbard

The Federal Trade Commission (FTC) continues to define the scope of online affiliate monitoring obligations. Last year, in Legacy Learning Systems, the FTC ordered a merchant, that was paying affiliates to post favorable product reviews without disclosure of the financial … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , , | 3 Comments

FTC to ‘Great Recession Consumer’ Marketers: Sell at Your Own Peril

Posted on September 8, 2011 by William I. Rothbard

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have never been more dire. This is doubly true for DR marketers of financial services to the “Great Recession Consumer,” reeling from the … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , | 2 Comments


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