Category Archives: Online Marketing

FTC: Consumer Cop on the Global Beat

Chances are you have never heard of the “Undertaking Spam, Spyware, And Fraud Enforcement With Enforcers Beyond Borders Act of 2006,” an addition to the Federal Trade Commission’s (FTC) enforcement statute known as the “SAFE WEB Act.” If you’re selling … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , | Comments Off on FTC: Consumer Cop on the Global Beat

FTC’s ‘Duty of Inquiry’ for Non-Marketers Gets a Judicial Boost

June was a banner month for the Federal Trade Commission’s (FTC) aggressive campaign to hold non-marketers liable for the misdeeds of their marketing clients. No sooner had the ink dried on last month’s post in this space describing the FTC’s … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , | Comments Off on FTC’s ‘Duty of Inquiry’ for Non-Marketers Gets a Judicial Boost

POM Wonderful, Round 3: ‘Disclosure’ vs. ‘Outright Suppression’

The ongoing battle between the Federal Trade Commission (FTC) and the billionaire owners of POM Wonderful is no longer really about whether the company over-hyped the curative powers of its popular fruit juice. Both the administrative law judge (ALJ) and … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged | 1 Comment


  • Newsletter Sign Up

    join our mailing list
  • Tags

  •  

  • Recent Posts

  • Categories

  • Archives