Category Archives: Online Marketing

FTC, RCT, POM and DNA: A Witches’ Brew of Confusion for Supplement Marketers

Posted on May 13, 2014 by William I. Rothbard

While the appeal of the Federal Trade Commission’s (FTC) order in POM Wonderful that “disease treatment” claims must be backed by two randomized controlled trials (RCT) inexorably makes its way to the Supreme Court (oral argument was heard in the D.C. Circuit … Continue reading →

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FTC Gives Itself High Marks for 2013; Begins 2014 With a Bang

Posted on January 14, 2014 by William I. Rothbard

The Federal Trade Commission (FTC) has looked back on its accomplishments in 2013 and pronounced itself pleased. And it has ushered in 2014 – its centennial year – with a bang, announcing a new round of weight-loss claim initiatives that … Continue reading →

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S.O.S. to SMS: Are You Still Alive?

Posted on November 5, 2013 by William I. Rothbard

Unless you’ve been on an extended overseas vacation, you’ve probably heard about the stringent new Federal Communication Commission (FCC) telemarketing rule under the Telephone Consumer Protection Act (TCPA) that took effect on Oct. 16 – just in time for the … Continue reading →

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