Category Archives: Online Marketing

FTC Snares Ingredient Supplier in Widening Liability Net

Posted on October 7, 2014 by William I. Rothbard

My last article and others before discussed a new core enforcement strategy at the Federal Trade Commission (FTC): widening the net of liability and consumer redress recovery through actions against third-party service providers to marketers, such as payment processors and … Continue reading →

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FTC Sues Processors for Being ‘Unfair’ to Consumers

Posted on September 9, 2014 by William I. Rothbard

We think of the Federal Trade Commission (FTC) as an anti-deception agency, and it is just that. The vast majority of its cases are brought against deceptive business practices. By statute, however, the FTC is also empowered to prevent practices … Continue reading →

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Does the FTC Have Legal Authority Over Affiliate Networks?

Posted on July 8, 2014 by William I. Rothbard

In the past few years, the Federal Trade Commission (FTC) has placed several affiliate networks under consent orders for operating allegedly deceptive advertising schemes in violation of the ban on “unfair or deceptive practices” in Section 5 of the FTC … Continue reading →

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