Category Archives: Online Marketing

FTC Commissioners Remain Divided on Health Claim Substantiation

While the appeal of the Federal Trade Commission’s (FTC) decision in POM Wonderful that “disease treatment” claims must be backed by two randomized controlled trials (RCTs) inexorably makes its way to the Supreme Court (it’s currently in the Washington, D.C., … Continue reading

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FTC Ratchets Up “Conspicuous” Bar For Negative Option Disclosures

It was a busy Fall for the Federal Trade Commission in its non-stop enforcement campaign against “continuity” programs it feels do not “clearly and conspicuously” disclose the terms of a “negative option” offer (under which the consumer agrees to recurring … Continue reading

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Brain Claims Stimulate Focus (and Action) at the FTC

It’s no secret that success – and even survival – in today’s uber-competitive world hinge on attainment of a quality education, lifelong learning and skill building, and the capable mental functioning of older Americans as they face longer lives and … Continue reading

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