Category Archives: FTC

Reversing Prior Losses, FTC Scores a Win in its RCT Crusade

Posted on November 12, 2019 by William I. Rothbard

As I have written before (see past posts at https://ftcadlaw.com/blog/), it is no secret that the Federal Trade Commission’s substantiation policy on health claims, including for dietary supplements, is that the only acceptable form of substantiation is a randomized, placebo-controlled … Continue reading →

Posted in Direct Response, FTC | Comments Off on Reversing Prior Losses, FTC Scores a Win in its RCT Crusade

FTC Busts “Fake Influencer” Racket

Posted on October 31, 2019 by William I. Rothbard

As the marketing power of social influencers has grown, so has the Federal Trade Commission’s desire to have influence, by monitoring and attacking deception in influencer marketing.  In legal actions against both advertisers using influencers and the influencers themselves, the … Continue reading →

Posted in FTC | Comments Off on FTC Busts “Fake Influencer” Racket

FTC To Review Its Negative Option Rules. It’s About Time!

Posted on October 15, 2019 by William I. Rothbard

No marketing method has incurred the wrath of the Federal Trade Commission, with more dire consequences (asset freezes, receiverships, ruinous monetary judgments) to the targets of its wrath, than continuity, subscription or auto-renewal plans containing a “negative option” feature (under … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Comments Off on FTC To Review Its Negative Option Rules. It’s About Time!


  • Newsletter Sign Up

    join our mailing list

  • Tags

    1021018 Alberta Ltd d.b.a. Just Think Media-Jesse Willms Affiliate Marketing affiliate networks ban Bill Rothbard biz-op rule Business Opportunity Rule Central Bank of Denver Commerce Planet CoreLogic Direct Response Facebook Family Products LLC FCC Federal Trade Commission First American Payment Processing FTC FTC v. Avi Lasarow FTC v. Genesis Today FTC v. Innovative Wealth Builders Inc. et al. FTC v. Interbill Ltd FTC v. LeanSpa FTC v. Meggie Chapman et al Gary Hewitt Holt v. Redbox Automated Retail LLC InterBill LeadClick Maureen Ohlhausen Native Advertising Pom Wonderful Privacy Promoted Posts Pure Green Coffee Response Magazine Rockefeller Act SAFE WEB Act Sensa Products SMS Spam Sponsored Tweets TCPA Text Messaging Treasure Your Success U.S. v. Zaken Corp. et al. Zaken Corp.

  •  

  • Recent Posts

  • Categories

  • Archives