Category Archives: FTC

The Latest on Internet Privacy – Kerry-McCain Commercial Privacy Bill of Rights

Legislation on Internet privacy has been mushrooming since release of the Federal Trade Commission’s report last December calling for adoption of a “Do Not Track” mechanism, similar in concept to the “Do Not Call” registry, for consumer protection against unwanted … Continue reading

Posted in FTC | 3 Comments

California ‘Opts in’ on Negative Option

Not to be outdone by federal policymakers on the “hot button” regulatory issues of the day, California once again has characteristically entered the fray by recently enacting one of the toughest laws in the nation on negative option, or “continuity,” … Continue reading

Posted in Direct Response, FTC, Online Marketing | Comments Off on California ‘Opts in’ on Negative Option

FTC Proposes “Do Not Track” for Web Privacy

The Federal Trade Commission’s (FTC) much-awaited preliminary staff report on Internet privacy titled, “Protecting Consumer Privacy in an Era of Rapid Change,” makes plain the FTC’s feeling that big changes are necessary to protect consumer privacy online, and its determination … Continue reading

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