Category Archives: FTC

Say Hello to America’s New Consumer Financial Cop

Posted on July 14, 2011 by William I. Rothbard

On July 21, sellers of consumer financial services will be answering to a new sheriff. On that day, the Consumer Financial Protection Bureau (CFPB), a pet project of President Obama’s consumer finance czar, Elizabeth Warren, comes into being, charged with … Continue reading →

Posted in FTC, Online Marketing | 2 Comments

Pay Phony Product Reviewers First, Then Pay FTC Later

Posted on June 7, 2011 by William I. Rothbard

Advertisers now can know with confidence there is a costly toll to pay to the Federal Trade Commission (FTC) for using online product “reviews” by affiliates that pretend to be independent but aren’t. In a March 2011 settlement in In … Continue reading →

Posted in Direct Response, FTC, Online Marketing | 7 Comments

Congress Intercepts “Data Pass”

Posted on April 20, 2011 by William I. Rothbard

If you’ve been passing your Internet customers’ accounts to other online merchants, you’ve just been picked by Congress. Late last year, S. 3386, the “Restore Online Shoppers’ Confidence Act,” sponsored by Senator Jay Rockefeller (known as “Rockefeller”), sailed through Congress. … Continue reading →

Posted in FTC, Online Marketing | 1 Comment


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