Category Archives: FTC

National Online Privacy Law a ‘When,’ Not an ‘If’

Posted on October 8, 2011 by William I. Rothbard

Between high-noon debt-ceiling standoffs and government shutdown threats, Congress has continued to seek consensus around a national online privacy law, sparked by the Federal Trade Commission’s (FTC) 2010 preliminary report calling, among other things, for a “Do Not Track” (“DNT”) … Continue reading →

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FTC to ‘Great Recession Consumer’ Marketers: Sell at Your Own Peril

Posted on September 8, 2011 by William I. Rothbard

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have never been more dire. This is doubly true for DR marketers of financial services to the “Great Recession Consumer,” reeling from the … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , | 2 Comments

FTC Now Demands ‘Unconditional Surrender’ in Settlements.

Posted on August 4, 2011 by William I. Rothbard

The financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have never been more dire. The vast majority of FTC cases settle, usually because a defendant lacks the financial means to fight, or other times because it has … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Comments Off on FTC Now Demands ‘Unconditional Surrender’ in Settlements.


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