Category Archives: FTC

Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?

Posted on April 4, 2012 by William I. Rothbard

Most antiquities remain forever relics of the past, irrelevant to the present except as objects of interest and amusement. Such had seemed to be the case with the FTC’s dusty old Business Opportunity (“Biz-Op”) Rule, but no more. Once confined … Continue reading →

Posted in FTC, Iovate Consent, Online Marketing | Tagged , , , | Comments Off on Does the New FTC ‘Biz-Op’ Rule Cover Internet ‘Make-Money’ Schemes?

FTC Orders Super-Policing of Affiliates

Posted on March 9, 2012 by William I. Rothbard

The Federal Trade Commission (FTC) continues to define the scope of online affiliate monitoring obligations. Last year, in Legacy Learning Systems, the FTC ordered a merchant, that was paying affiliates to post favorable product reviews without disclosure of the financial … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , , | 3 Comments

In Big Win for Business, Supreme Court Upholds Mandatory Arbitration

Posted on February 8, 2012 by William I. Rothbard

Direct response marketers are under assault not only from the Federal Trade Commission (FTC) but also from class action mills that are targeting the advertising of dietary supplements and other consumer products. The financial consequences of an attack from either … Continue reading →

Posted in Direct Response, FTC | Tagged , | Comments Off on In Big Win for Business, Supreme Court Upholds Mandatory Arbitration


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