Category Archives: FTC

Class Action Waivers Enforceable? California Court Says, ‘Not So Fast!’

Class actions against dietary supplement sellers. Text marketers. Biz-op providers. You name it, and a class action has disturbed the peace of many a direct response marketer in recent times. Nary a weight-loss supplement client of this attorney seems to … Continue reading

Posted in Direct Response, FTC | Tagged , , , | Comments Off on Class Action Waivers Enforceable? California Court Says, ‘Not So Fast!’

America’s Kids Get More ‘Privacy’ for Christmas

Children found something in their stockings this Christmas they probably hadn’t asked for and won’t understand very well but surely could use: giftwrapped pleas for greater protection of their privacy on mobile devices from their national guardian in Washington: the … Continue reading

Posted in FTC, Online Marketing | Tagged , , , , , , | Comments Off on America’s Kids Get More ‘Privacy’ for Christmas

FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz

From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no time enforcing its beefed up Business Opportunity (“Biz-Op”) Rule. Last month, it filed its first six cases across the country (three are the author’s) … Continue reading

Posted in Direct Response, FTC, Uncategorized | Tagged , , , , , | 5 Comments


  • Newsletter Sign Up

    join our mailing list
  • Tags

  •  

  • Recent Posts

  • Categories

  • Archives