Category Archives: FTC

Can You Say ‘Thank You’ Under the TCPA?

Since the Federal Communications Commission (FCC) told telemarketers last October, in new rules issued under the Telephone Consumer Protection Act (TCPA), that henceforth they would need consumers’ “prior express writtenconsent” to solicit them using an auto-dialer – even if they had … Continue reading

Posted in Direct Response, FTC | Tagged , , , , | Comments Off on Can You Say ‘Thank You’ Under the TCPA?

Does the FTC Have Legal Authority Over Affiliate Networks?

In the past few years, the Federal Trade Commission (FTC) has placed several affiliate networks under consent orders for operating allegedly deceptive advertising schemes in violation of the ban on “unfair or deceptive practices” in Section 5 of the FTC … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , , , | 2 Comments

FTC, RCT, POM and DNA: A Witches’ Brew of Confusion for Supplement Marketers

While the appeal of the Federal Trade Commission’s (FTC) order in POM Wonderful that “disease treatment” claims must be backed by two randomized controlled trials (RCT) inexorably makes its way to the Supreme Court (oral argument was heard in the D.C. Circuit … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , | Comments Off on FTC, RCT, POM and DNA: A Witches’ Brew of Confusion for Supplement Marketers


  • Newsletter Sign Up

    join our mailing list
  • Tags

  •  

  • Recent Posts

  • Categories

  • Archives