Category Archives: FTC

FTC Suffers Another Setback in RCT Crusade

Posted on November 3, 2015 by William I. Rothbard

The Federal Trade Commission’s (FTC) crusade to mandate randomized controlled trials (RCT) for health claims is not faring well with the federal judiciary. Earlier this year, the U.S. Court of Appeals for the District of Columbia reversed the FTC’s decision … Continue reading →

Posted in FTC, Online Marketing | Comments Off on FTC Suffers Another Setback in RCT Crusade

FTC Obtains “Gag Order” Against “Gag Clause”

Posted on October 15, 2015 by William I. Rothbard

Few things drive online marketers battier, and can damage a brand and the bottom line more, than negative consumer reviews. Many no doubt fantasize about all sorts of wicked ways to expunge them (picture Bill Murray dynamiting the Gopher in … Continue reading →

Posted in Direct Response, FTC | 2 Comments

‘Mole Detective’ Exposes Continuing FTC Rift Over Ad Regulation

Posted on September 8, 2015 by William I. Rothbard

Once again, Republican Federal Trade Commissioner Maureen Ohlhausen has taken her colleagues in the Democratic majority to task for overregulating advertising – particularly health-related – to consumers’ detriment. Previously, she parted ways on issues of claim interpretation and substantiation in … Continue reading →

Posted in Direct Response, FTC | Tagged , | Comments Off on ‘Mole Detective’ Exposes Continuing FTC Rift Over Ad Regulation


  • Newsletter Sign Up

    join our mailing list

  • Tags

    1021018 Alberta Ltd d.b.a. Just Think Media-Jesse Willms Affiliate Marketing affiliate networks ban Bill Rothbard biz-op rule Business Opportunity Rule Central Bank of Denver Commerce Planet CoreLogic Direct Response Facebook Family Products LLC FCC Federal Trade Commission First American Payment Processing FTC FTC v. Avi Lasarow FTC v. Genesis Today FTC v. Innovative Wealth Builders Inc. et al. FTC v. Interbill Ltd FTC v. LeanSpa FTC v. Meggie Chapman et al Gary Hewitt Holt v. Redbox Automated Retail LLC InterBill LeadClick Maureen Ohlhausen Native Advertising Pom Wonderful Privacy Promoted Posts Pure Green Coffee Response Magazine Rockefeller Act SAFE WEB Act Sensa Products SMS Spam Sponsored Tweets TCPA Text Messaging Treasure Your Success U.S. v. Zaken Corp. et al. Zaken Corp.

  •  

  • Recent Posts

  • Categories

  • Archives