Category Archives: FTC

FTC ‘Avalanche’ Crushes Settling Defendant for Fibbing on Financials

Posted on March 9, 2016 by William I. Rothbard

The Merriam-Webster Dictionary figuratively defines “avalanche” as “a sudden great or overwhelming rush or accumulation of something,” such as being hit by an avalanche of paperwork. Last month, a party to a settlement with the Federal Trade Commission (FTC) was … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Comments Off on FTC ‘Avalanche’ Crushes Settling Defendant for Fibbing on Financials

FTC Unveils Enforcement Policy for Native Advertising

Posted on January 12, 2016 by William I. Rothbard

Two years after holding a public workshop on the subject, the Federal Trade Commission (FTC) has issued a formal Enforcement Policy Statement (EPS) and companion Business Guide on native advertising. While no longer the hot new innovation that it was, … Continue reading →

Posted in Direct Response, FTC | Tagged | Comments Off on FTC Unveils Enforcement Policy for Native Advertising

Supreme Court to Decide Whether Government Can Freeze ‘Untainted’ Funds

Posted on December 1, 2015 by William I. Rothbard

When the Federal Trade Commission (FTC) gets a court order to freeze a defendant’s assets for potential consumer redress, all assets are frozen. That can include not only “ill-gotten” gains from the alleged fraudulent scheme, but “untainted” assets unrelated to … Continue reading →

Posted in Direct Response, FTC, Online Marketing | 2 Comments


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