Category Archives: FTC

Appeals Court Upholds First FTC Judgment Against an Affiliate Network

Posted on November 8, 2016 by William I. Rothbard

In “FTC Scores $12 Million TKO Against Affiliate Network” (DRMA Voice, April 2015), I wrote about FTC v. Lean Spa et al., the first Federal Trade Commission (FTC) action against an affiliate network ever to go to court (disclosure: I … Continue reading →

Posted in Direct Response, FTC | 1 Comment

FTC Back on Track in RTC Crusade

Posted on September 13, 2016 by William I. Rothbard

As I wrote late last year, the Federal Trade Commission’s (FTC) crusade to mandate randomized controlled trials (RCT) for health claims has not been receiving the warmest reception from federal judges. (“FTC Suffers Another Setback in RCT Crusade,” November, 2015). … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Comments Off on FTC Back on Track in RTC Crusade

Supreme Court Hands TCPA and Privacy Defendants a Gift

Posted on July 12, 2016 by William I. Rothbard

The U.S. Supreme Court handed telemarketing and privacy defendants a nice gift in May. In Spokeo Inc. v. Robins, the court denied standing to an individual who had brought a federal class action against a consumer reporting agency that operates … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Comments Off on Supreme Court Hands TCPA and Privacy Defendants a Gift


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