Category Archives: FTC

Does the FTC Have the Legal Right to Take Your Money After All?

Posted on July 18, 2017 by William I. Rothbard

What makes the Federal Trade Commission (FTC) so feared among direct response and online marketers? It’s not a tough injunction or even a ban on involvement with a particular product category or marketing technique, though they certainly aren’t “pleasant” and … Continue reading →

Posted in FTC, Online Marketing | Comments Off on Does the FTC Have the Legal Right to Take Your Money After All?

Court Pulls Plug on ‘Electronic DJ’ Telemarketing

Posted on May 16, 2017 by William I. Rothbard

Electronic dance music (EDM), featuring disc jockeys who make music simply by pressing buttons on a console to stream together seamless selections of pre-recorded tracks, has revolutionized the art of making music. Its acceptance and place in the pantheon of … Continue reading →

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FTC v. DIRECTV: NEGATIVE OPTIONS, INFO-HOVERS, ICONS AND MORE

Posted on March 21, 2017 by William I. Rothbard

In 2010, DIRECTV settled a 49-state enforcement action over its advertising practices, including free trial “negative option” offers (so-called because they lead to recurring charges unless the customer cancels), the terms of which were alleged to be inadequately disclosed. While … Continue reading →

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