Category Archives: FTC

FTC Gambles and Loses in DIRECTV Negative Option Case

Posted on September 12, 2018 by William I. Rothbard

Continuity marketing, featuring free trials with a negative option binding consumers to recurring charges until they cancel, has been a prominent target of Federal Trade Commission enforcement for years. These actions typically begin with a temporary restraining order and asset … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Comments Off on FTC Gambles and Loses in DIRECTV Negative Option Case

California to the Country on Data Privacy: We’re with Europe

Posted on August 23, 2018 by William I. Rothbard

In Europe to America on Data Privacy: We Rule, You Follow (June, 2018), I wrote that Europe’s sweeping new privacy law, the General Data Protection Regulation (“GDPR”), could become “the de facto data privacy standard in the United States, which … Continue reading →

Posted in Direct Response, FTC | Comments Off on California to the Country on Data Privacy: We’re with Europe

Supreme Court to E-Retailers: You’re Also Tax Collectors

Posted on July 17, 2018 by William I. Rothbard

The life of an e-retailer – especially one of small or medium size – became much more complicated and costly on June 21. On that day, the U.S. Supreme court, in South Dakota v. Wayfair, Inc., ruled that sellers online … Continue reading →

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