Category Archives: Direct Response

FTC Gambles and Loses in DIRECTV Negative Option Case

Posted on September 12, 2018 by William I. Rothbard

Continuity marketing, featuring free trials with a negative option binding consumers to recurring charges until they cancel, has been a prominent target of Federal Trade Commission enforcement for years. These actions typically begin with a temporary restraining order and asset … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Comments Off on FTC Gambles and Loses in DIRECTV Negative Option Case

California to the Country on Data Privacy: We’re with Europe

Posted on August 23, 2018 by William I. Rothbard

In Europe to America on Data Privacy: We Rule, You Follow (June, 2018), I wrote that Europe’s sweeping new privacy law, the General Data Protection Regulation (“GDPR”), could become “the de facto data privacy standard in the United States, which … Continue reading →

Posted in Direct Response, FTC | Comments Off on California to the Country on Data Privacy: We’re with Europe

Europe to America on Data Privacy: We Rule, You Follow

Posted on June 12, 2018 by William I. Rothbard

If your email inbox hasn’t been flooded with updated privacy policies from Facebook and other major American companies with whom you have a relationship since May 25, then you probably don’t have email. On that date, the European Union’s (EU) … Continue reading →

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