Category Archives: Direct Response

Is It What You Say Or Who You Are? A Closer Look at the FTC’s Disparate Treatment of Direct Response Marketers and National Advertisers.

Posted on December 12, 2005 by William I. Rothbard

By William I. Rothbard, Theodore F. Monroe, and Bradley O. Cebeci. The Federal Trade Commission’s relentless attack on perceived deception in health-related advertising, particularly weight loss and disease-prevention claims, continues.  From March 2004 through February 2005, approximately half of the consumer protection … Continue reading →

Posted in Direct Response, FTC | Comments Off on Is It What You Say Or Who You Are? A Closer Look at the FTC’s Disparate Treatment of Direct Response Marketers and National Advertisers.

Freezing Speech:The Chilling Effect of FTC Enforcement on Advertisers’ First Amendment Rights

Posted on November 1, 2005 by William I. Rothbard

By William I. Rothbard, Theodore F. Monroe, and Bradley O. Cebeci In our last article (Oct. 2005), on double-standards in FTC advertising enforcement prejudicing direct response marketers, we alluded to the Commission’s practice of  imposing “bans” on claims it believes … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , | Comments Off on Freezing Speech:The Chilling Effect of FTC Enforcement on Advertisers’ First Amendment Rights


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