Category Archives: Direct Response

California ‘Opts in’ on Negative Option

Posted on April 9, 2011 by William I. Rothbard

Not to be outdone by federal policymakers on the “hot button” regulatory issues of the day, California once again has characteristically entered the fray by recently enacting one of the toughest laws in the nation on negative option, or “continuity,” … Continue reading →

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FTC Proposes “Do Not Track” for Web Privacy

Posted on February 9, 2011 by William I. Rothbard

The Federal Trade Commission’s (FTC) much-awaited preliminary staff report on Internet privacy titled, “Protecting Consumer Privacy in an Era of Rapid Change,” makes plain the FTC’s feeling that big changes are necessary to protect consumer privacy online, and its determination … Continue reading →

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Iovate Consent and the FTC

Posted on December 19, 2010 by William I. Rothbard

Section II of this non-binding recent FTC settlement requires two controlled human clinical studies by separate, independent researchers on a dietary supplement to support any claim of weight loss or rapid weight loss.  This is a radical departure from long-standing … Continue reading →

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