Category Archives: Direct Response

FTC Now Demands ‘Unconditional Surrender’ in Settlements.

Posted on August 4, 2011 by William I. Rothbard

The financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have never been more dire. The vast majority of FTC cases settle, usually because a defendant lacks the financial means to fight, or other times because it has … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Comments Off on FTC Now Demands ‘Unconditional Surrender’ in Settlements.

Pay Phony Product Reviewers First, Then Pay FTC Later

Posted on June 7, 2011 by William I. Rothbard

Advertisers now can know with confidence there is a costly toll to pay to the Federal Trade Commission (FTC) for using online product “reviews” by affiliates that pretend to be independent but aren’t. In a March 2011 settlement in In … Continue reading →

Posted in Direct Response, FTC, Online Marketing | 7 Comments

California High Court to Retailers: “No Trespassing” in 90210

Posted on May 11, 2011 by William I. Rothbard

Other than perhaps the last time you watched “90210” (if ever!), when did you last think your zip code said anything personal about you? However long it’s been, zip codes have been on the minds of California’s highest judges. In … Continue reading →

Posted in Direct Response, Online Marketing | Comments Off on California High Court to Retailers: “No Trespassing” in 90210


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