Category Archives: Direct Response

Finally, FTC Takes a Stern ‘Tone’ With National Advertisers, Too

Posted on November 12, 2011 by William I. Rothbard

Forever, it seems, the Federal Trade Commission (FTC) has been socking it to the direct response marketing industry, seizing a company’s (and its owners’) assets before they’ve even had their day in court, installing receivers to shut down the business, … Continue reading →

Posted in Direct Response, FTC | Tagged , , , , | Comments Off on Finally, FTC Takes a Stern ‘Tone’ With National Advertisers, Too

National Online Privacy Law a ‘When,’ Not an ‘If’

Posted on October 8, 2011 by William I. Rothbard

Between high-noon debt-ceiling standoffs and government shutdown threats, Congress has continued to seek consensus around a national online privacy law, sparked by the Federal Trade Commission’s (FTC) 2010 preliminary report calling, among other things, for a “Do Not Track” (“DNT”) … Continue reading →

Posted in Direct Response, FTC | Tagged , , | Comments Off on National Online Privacy Law a ‘When,’ Not an ‘If’

FTC to ‘Great Recession Consumer’ Marketers: Sell at Your Own Peril

Posted on September 8, 2011 by William I. Rothbard

As I wrote last month, the financial consequences for DR marketers becoming Federal Trade Commission (FTC) defendants have never been more dire. This is doubly true for DR marketers of financial services to the “Great Recession Consumer,” reeling from the … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , , | 2 Comments


  • Newsletter Sign Up

    join our mailing list

  • Tags

    1021018 Alberta Ltd d.b.a. Just Think Media-Jesse Willms Affiliate Marketing affiliate networks ban Bill Rothbard biz-op rule Business Opportunity Rule Central Bank of Denver Commerce Planet CoreLogic Direct Response Facebook Family Products LLC FCC Federal Trade Commission First American Payment Processing FTC FTC v. Avi Lasarow FTC v. Genesis Today FTC v. Innovative Wealth Builders Inc. et al. FTC v. Interbill Ltd FTC v. LeanSpa FTC v. Meggie Chapman et al Gary Hewitt Holt v. Redbox Automated Retail LLC InterBill LeadClick Maureen Ohlhausen Native Advertising Pom Wonderful Privacy Promoted Posts Pure Green Coffee Response Magazine Rockefeller Act SAFE WEB Act Sensa Products SMS Spam Sponsored Tweets TCPA Text Messaging Treasure Your Success U.S. v. Zaken Corp. et al. Zaken Corp.

  •  

  • Recent Posts

  • Categories

  • Archives