Category Archives: Direct Response

FTC Orders Super-Policing of Affiliates

The Federal Trade Commission (FTC) continues to define the scope of online affiliate monitoring obligations. Last year, in Legacy Learning Systems, the FTC ordered a merchant, that was paying affiliates to post favorable product reviews without disclosure of the financial … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , | 3 Comments

In Big Win for Business, Supreme Court Upholds Mandatory Arbitration

Direct response marketers are under assault not only from the Federal Trade Commission (FTC) but also from class action mills that are targeting the advertising of dietary supplements and other consumer products. The financial consequences of an attack from either … Continue reading

Posted in Direct Response, FTC | Tagged , | Comments Off on In Big Win for Business, Supreme Court Upholds Mandatory Arbitration

Will the New CFPB Even Crawl?

Last July, the new Consumer Financial Protection Bureau (CFPB), conceived by Congress in the post-crash financial regulatory overhaul, came into being with great fanfare, carrying hopes it would champion consumer interests against the types of predatory practices that had helped … Continue reading

Posted in Direct Response, FTC | Tagged , | Comments Off on Will the New CFPB Even Crawl?


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