Category Archives: Direct Response

Settle or Fight the FTC: A ‘Hobbesian’ Choice

Imagine you’re a Federal Trade Commission (FTC) target presented with a no-compromise settlement demand for all your assets and warned by a top FTC official that unless you take it, “You’ll be working for me all your life.” You have … Continue reading

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Judge Zaps FTC for ‘Unnecessary Overreaching’ Against POM Wonderful

As previously noted in this space, the current, hyper-aggressive Federal Trade Commission (FTC) has been flexing its muscles and testing the limits of its power in ways that have heightened regulatory risk for the online and direct response marketer. This … Continue reading

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FTC Scores Big Court Win Against DRTV Veterans

In a much-awaited decision, a federal judge has granted summary judgment in favor of the Federal Trade Commission (FTC) against DRTV veterans Gary Hewitt and Doug Gravink and their company, Family Products LLC, in the case FTC v. John Beck … Continue reading

Posted in Direct Response, FTC, Online Marketing | Tagged , , , , , , , | 3 Comments


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