Category Archives: Direct Response

The FTC Goes Mobile

As the world goes mobile, so does the Federal Trade Commission (FTC). Earlier this year, the Commission held a public workshop to hear and discuss ideas for updating its “Dot-Com Disclosures” guidelines (created in 2000) to fit the new world … Continue reading

Posted in Direct Response, FTC | Tagged , , | Comments Off on The FTC Goes Mobile

Court Orders DRTV Vets to Pay $480M, Bans Them for Life

In May, I reported on the Federal Trade Commission (FTC) victory against DRTV veterans Gary Hewitt and Doug Gravink and their company, Family Products LLC, in FTC v. John Beck Amazing Profits et al. Hewitt and Gravink sold real estate … Continue reading

Posted in Direct Response, FTC | Tagged , , , , , , | Comments Off on Court Orders DRTV Vets to Pay $480M, Bans Them for Life

The ‘Likes’ and Dislikes of Facebook’s ‘Secret’ Advertising Weapon

If you’re like 900 million other people, you’ve probably clicked “Like” on some product you’ve seen on Facebook or other site at some point in your online existence. If you’re like those 900 million, you also probably didn’t know that … Continue reading

Posted in Direct Response | Tagged , , , | Comments Off on The ‘Likes’ and Dislikes of Facebook’s ‘Secret’ Advertising Weapon


  • Newsletter Sign Up

    join our mailing list
  • Tags

  •  

  • Recent Posts

  • Categories

  • Archives