Category Archives: Direct Response

Class Action Waivers Enforceable? California Court Says, ‘Not So Fast!’

Posted on February 6, 2013 by William I. Rothbard

Class actions against dietary supplement sellers. Text marketers. Biz-op providers. You name it, and a class action has disturbed the peace of many a direct response marketer in recent times. Nary a weight-loss supplement client of this attorney seems to … Continue reading →

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FTC Launches Coast-to-Coast ‘Biz-Op’ Rule Blitz

Posted on December 4, 2012 by William I. Rothbard

From Vermont to California and Oregon to Florida, the Federal Trade Commission (FTC) has wasted no time enforcing its beefed up Business Opportunity (“Biz-Op”) Rule. Last month, it filed its first six cases across the country (three are the author’s) … Continue reading →

Posted in Direct Response, FTC, Uncategorized | Tagged , , , , , | 5 Comments

Senator ‘Data Pass’ Now Sets Sights on Data Brokers

Posted on November 8, 2012 by William I. Rothbard

When the Federal Trade Commission (FTC) speaks, Sen. Jay Rockefeller (D-WV), chairman of the U.S. Senate Commerce Committee and self-styled “champion of consumer privacy,” apparently listens. Two years ago, with the help and encouragement of the FTC, Rockefeller led passage … Continue reading →

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