Category Archives: Direct Response

FTC’s ‘Duty of Inquiry’ for Non-Marketers Gets a Judicial Boost

Posted on July 10, 2013 by William I. Rothbard

June was a banner month for the Federal Trade Commission’s (FTC) aggressive campaign to hold non-marketers liable for the misdeeds of their marketing clients. No sooner had the ink dried on last month’s post in this space describing the FTC’s … Continue reading →

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‘Don’t Ask, Don’t Tell’ Asks for Trouble From the FTC

Posted on June 6, 2013 by William I. Rothbard

The Pentagon policy of “Don’t Ask, Don’t Tell” helped keep gay servicemen in the U.S. military and out of trouble when they were still technically banned from serving in the military. The same policy, practiced by direct response merchants and … Continue reading →

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POM Wonderful, Round 3: ‘Disclosure’ vs. ‘Outright Suppression’

Posted on March 13, 2013 by William I. Rothbard

The ongoing battle between the Federal Trade Commission (FTC) and the billionaire owners of POM Wonderful is no longer really about whether the company over-hyped the curative powers of its popular fruit juice. Both the administrative law judge (ALJ) and … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged | 1 Comment


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