Category Archives: Direct Response

The FTC Goes ‘Native’

Unless the government is still shut down, the Federal Trade Commission (FTC) plans to go “native” on Dec. 4, hosting a public workshop on the latest – some say disingenuous – innovation in digital advertising: so called “sponsored content,” a.k.a. … Continue reading

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FTC Flunks First Court Test of ‘Biz-Op’ Rule

The Federal Trade Commission (FTC) loves to trumpet its new enforcement actions, new rules and big court wins through full-court media blitzes. Quite the opposite occurs when it suffers a legal defeat. A case in point involves the FTC’s Business … Continue reading

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FTC: Consumer Cop on the Global Beat

Chances are you have never heard of the “Undertaking Spam, Spyware, And Fraud Enforcement With Enforcers Beyond Borders Act of 2006,” an addition to the Federal Trade Commission’s (FTC) enforcement statute known as the “SAFE WEB Act.” If you’re selling … Continue reading

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