Category Archives: Direct Response

FTC Snares Ingredient Supplier in Widening Liability Net

Posted on October 7, 2014 by William I. Rothbard

My last article and others before discussed a new core enforcement strategy at the Federal Trade Commission (FTC): widening the net of liability and consumer redress recovery through actions against third-party service providers to marketers, such as payment processors and … Continue reading →

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FTC Sues Processors for Being ‘Unfair’ to Consumers

Posted on September 9, 2014 by William I. Rothbard

We think of the Federal Trade Commission (FTC) as an anti-deception agency, and it is just that. The vast majority of its cases are brought against deceptive business practices. By statute, however, the FTC is also empowered to prevent practices … Continue reading →

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Can You Say ‘Thank You’ Under the TCPA?

Posted on August 5, 2014 by William I. Rothbard

Since the Federal Communications Commission (FCC) told telemarketers last October, in new rules issued under the Telephone Consumer Protection Act (TCPA), that henceforth they would need consumers’ “prior express writtenconsent” to solicit them using an auto-dialer – even if they had … Continue reading →

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