Category Archives: Direct Response

FTC Scores $12 Million TKO Against Affiliate Network

Posted on April 7, 2015 by William I. Rothbard

In “Does The FTC Have Legal Authority Over Affiliate Networks?” (DRMA Voice, July 2014), I wrote about FTC v. LeanSpa et al., which included charges against a now defunct affiliate marketing network, LeadClick, regarding the use of “fake news” sites … Continue reading →

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Is There Now a ‘Good Faith’ Defense Under the TCPA?

Posted on March 3, 2015 by William I. Rothbard

In “Living Vicariously — and Dangerously — under the TCPA” (DRMA Voice, March 4, 2014) I discussed legal developments swirling around the explosion of litigation under the Telephone Consumer Protection Act (TCPA). One was when a merchant claiming “innocence” of … Continue reading →

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FTC Commissioners Fight Over Free Speech and Dr. Oz as Court Settles RCT Debate

Posted on February 10, 2015 by William I. Rothbard

In a major win for the dietary supplements industry and the Republican minority on the Federal Trade Commission, the D.C. Circuit Court of Appeal has reversed the FTC’s split decision in POM Wonderful that imposed a rigid requirement of two … Continue reading →

Posted in Direct Response, FTC, Online Marketing | Tagged , | 2 Comments


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