Category Archives: Direct Response

‘Mole Detective’ Exposes Continuing FTC Rift Over Ad Regulation

Posted on September 8, 2015 by William I. Rothbard

Once again, Republican Federal Trade Commissioner Maureen Ohlhausen has taken her colleagues in the Democratic majority to task for overregulating advertising – particularly health-related – to consumers’ detriment. Previously, she parted ways on issues of claim interpretation and substantiation in … Continue reading →

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Has FTC Lost its Legal Mojo?

Posted on June 3, 2015 by William I. Rothbard

Wonders never cease. The seemingly invincible Federal Trade Commission (FTC), so used to having its way with federal judges, now appears to find itself on a bit of a losing streak – if not in an outright slump. I reported … Continue reading →

Posted in Direct Response, FTC, Online Marketing | 5 Comments

FTC Claim Against Commerce Planet President ‘Discharged’ in Bankruptcy

Posted on May 5, 2015 by William I. Rothbard

In “Settle or Fight the FTC: A ‘Hobbesian’ Choice” (DRMA Voice, July 2012), I wrote that the former president of now defunct Commerce Planet, Charles Gugliuzza, was found liable for deceptive marketing of a “free trial” of an eBay moneymaking … Continue reading →

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