Category Archives: Direct Response

FTC Unveils Enforcement Policy for Native Advertising

Two years after holding a public workshop on the subject, the Federal Trade Commission (FTC) has issued a formal Enforcement Policy Statement (EPS) and companion Business Guide on native advertising. While no longer the hot new innovation that it was, … Continue reading

Posted in Direct Response, FTC | Tagged | Comments Off on FTC Unveils Enforcement Policy for Native Advertising

Supreme Court to Decide Whether Government Can Freeze ‘Untainted’ Funds

When the Federal Trade Commission (FTC) gets a court order to freeze a defendant’s assets for potential consumer redress, all assets are frozen. That can include not only “ill-gotten” gains from the alleged fraudulent scheme, but “untainted” assets unrelated to … Continue reading

Posted in Direct Response, FTC, Online Marketing | 2 Comments

FTC Obtains “Gag Order” Against “Gag Clause”

Few things drive online marketers battier, and can damage a brand and the bottom line more, than negative consumer reviews. Many no doubt fantasize about all sorts of wicked ways to expunge them (picture Bill Murray dynamiting the Gopher in … Continue reading

Posted in Direct Response, FTC | 2 Comments


  • Newsletter Sign Up

    join our mailing list
  • Tags

  •  

  • Recent Posts

  • Categories

  • Archives