Category Archives: Direct Response

Appeals Court Upholds First FTC Judgment Against an Affiliate Network

In “FTC Scores $12 Million TKO Against Affiliate Network” (DRMA Voice, April 2015), I wrote about FTC v. Lean Spa et al., the first Federal Trade Commission (FTC) action against an affiliate network ever to go to court (disclosure: I … Continue reading

Posted in Direct Response, FTC | 1 Comment

Ringless Voicemail: Clever and Cool, but Is It Legal?

A few months ago, a client asked if “ringless voicemail” is legal. Before I could answer, I first had to know what he was talking about. “It’s the hottest new thing in telemarketing,” he said, “a sure money maker.” And … Continue reading

Posted in Direct Response | 6 Comments

FTC Back on Track in RTC Crusade

As I wrote late last year, the Federal Trade Commission’s (FTC) crusade to mandate randomized controlled trials (RCT) for health claims has not been receiving the warmest reception from federal judges. (“FTC Suffers Another Setback in RCT Crusade,” November, 2015). … Continue reading

Posted in Direct Response, FTC, Online Marketing | Comments Off on FTC Back on Track in RTC Crusade


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