Category Archives: Direct Response

For years now, the Federal Trade Commission has been expanding the wheel of liability for deceptive advertising practices outward, from the advertising merchant at the hub to the various entities on the spokes that make the wheel move.  As documented … Continue reading →

In “Negative Option Remains Prime Enforcement Target at Trump FTC”, I closed with this question after observing that overly bold continuity marketers were still in the Federal Trade Commission’s (FTC) crosshairs and playing a dangerous game: “Who will be next? Don’t … Continue reading →

The Federal Trade Commission’s (FTC) relentless push to establish a legal requirement of drug-level testing for dietary supplements, initiated by the pro-regulatory Obama FTC, appears to be continuing unabated under the supposedly more deregulatory policies of the Trump Administration and … Continue reading →